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LEIBINGER Honored with German Brand Award

The microsite project, launched in 2024, enables LEIBINGER to quickly create compact, country-specific websites around the globe.

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By: David Savastano

Contributing Editor

Source: LEIBINGER

LEIBINGER received the coveted German Brand Award, which was presented in Berlin on June 26, 2025. The award was given in the “Digital Campaign” category for the company’s innovative microsite project, which the specialist in industrial marking systems is using to expand its brand awareness worldwide and support its distribution partners.

The microsite project, launched in 2024, enables LEIBINGER to quickly and easily create compact, country-specific websites around the globe. Language and selected content, such as case studies, can be tailored to the specific target market to better appeal to customers and brand management.

The award-winning microsites are part of LEIBINGER’s international marketing strategy to strengthen local partners and increase brand awareness. The strategy also includes broad multichannel social media activities, participation in numerous trade fairs in key regions, further expansion of press relations and special marketing support for LEIBINGER distributors. 

“I am very proud of our global success and the recognition of these joint achievements by the German Brand Award,” says Christophe Lopez, CCO at LEIBINGER.

“Creativity and digital thinking are at the heart of our marketing strategy,” adds Aljona Barberio, marketing manager. “A strong brand is critical to success. It ensures recognition, establishes a compelling image, builds trust and strengthens long-term customer loyalty. The award and positive market feedback confirm that we are on the right track. The stronger LEIBINGER’s global position, the more our local partners benefit.”

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